酒店VI设计目录与案例欣赏

酒店VI设计目录与案例欣赏

酒店作为重资产项目,品牌在市场中的定位也越来越清晰,针对的客户群体越来越细分,酒店vi设计根据自身市场定位,在差异化视觉表现上兼具识别性、系统性的同时,也更注重华丽的视觉呈现。



星级酒店VI设计案例欣赏



度假酒店VI设计



商务酒店VI设计


以下为酒店常用VI设计项目清单

一、酒店VI基础部分                    A.Hotel Basic Elements
 
1、标志                                       1. Symbol
2、酒店辅助图案                         2. Hotel secondary pattern
3、酒店标准色辅助色                  3. Hotel standard color & secondary color
4、标志色彩使用规范                  4. Application criterion of symbol color
5、标志明度使用规范                  5. Application criterion of symbol transparency
6、酒店中文标准字                      6. Hotel standard Chinese font
7、酒店英文标准字                      7. Hotel standard English font
8、酒店中英文标准字                  8. Hotel standard Chinese and English fonts
9、标志与标名组合(横式)        9. Combination of symbol and name (Hor. style)
10、标志与标名组合(竖式)     10. Combination of symbol and name (Vert. style)
11、各营业部门标志                   11. Symbols of business departments
12、辅助图形的色彩使用规范     12. Color application criterion of secondary graphics
13、基本组合                             13. Basic combination
14、指定印刷字体                      14. Appointed printing font  
 
二、酒店应用要素                       B.Hotel Application Elements
 
A-广告类                                      I. Ad (6 items)
1、平面广告                                 1. Plane ad
2、户外广告牌                              2. Outdoor ad billboard
3、户外指引                                 3. Outdoor guidepost
4、海报广告                                 4. Poster ad
5、户外灯杆广告旗                       5. Outdoor lamppost ad flag
6、车体广告系列                          6. Vehicle ad series
7、T 恤                                        7. T-shirt
8、雨伞                                        8.Umbrella
9、帽                                           9. Cap
10、生日卡(版式)                   10. Birthday card (format)   

B-宣传赠品类                                II. Gifts and Premiums (12 items):
1、圣诞卡(版式)                       1. Christmas card (format)
2、贺年卡(版式)                       2. New Year card (format)
3、台历(版式)                          3. Desk calendar (format)
4、笔记本                                    4. Notebook
5、便签纸盒                                 5. Notepaper box

C-行政用品                                  III. Executive Articles (8 items)
1、公文袋                                    1. Briefcase
2、文件夹                                    2. File folder
3、来宾卡通行证                          3. Guest pass
4、员工证                                    4. Employee ID card
5、员工牌                                    5. Employee nameplate
6、笔筒                                       6. Pen container
7、水杯                                       7. Cup
8、烟灰缸                                    8.Ash tray    
9、名片夹(礼盒)                      9. Business card folder (gift box)
 
三、酒店应用要素                       C.Hotel Application Elements 

A-客房部一次性用品( 24 项)    I. Guest Room Disposable Articles (24 items):
1、火柴盒                                   1. Match box
2、洗衣袋                                   2. Laundry bag
3、报纸袋                                   3. Newspaper bag
4、西装套衣袋                            4. Business suit bag
5、客房用衣架                            5. Guest room clothes rack
6、洗衣房用衣架                         6. Laundry clothes rack
7、洗发液                                   7. Shampoo
8、沐浴液                                   8. Bath lotion
9、护肤液                                   9. Skin care lotion
10、擦鞋布                               10. Shoes shining cloth      
11、衣刷                                  11. Clothes brush
12、针线包                               12. Sewing kit
13、卫生袋                               13. Sanitation bag
14、香皂                                  14. Soap
15、浴帽                                  15. Bath cap
16、牙具                                  16. Tooth set
17、梳子                                  17. Comb
18、剃须刀                              18. Razor
19、圆珠笔                              19. Ball pen
20、铅笔                                 20. pencil
21、指甲挫                              21. Nail clipper
22、女宾袋                              22. Lady's bag

B-客房布草类                           II. Guest Room Linen (4 items)

1、酒店专用浴巾                      1. Hotel special towel
2、酒店专用小方巾                   2. Hotel special hand towel
3、酒店专用中巾                      3. Hotel special face towel
4、酒店专用踏巾                      4. Hotel special bath towel
 
四、皮具类                               D. Leather

A-管家部                                   I. Housekeeping Department
1、电视遥控器套(座)             1. TV remote control cover /rack
2、单据夹                                 2.  list folder
3、便笺夹(盒)                       3. Notepaper folder/ box
4、洗衣单                                 4. Laundry list folder
5、纸巾盒                                 5. Napkin box (square/ rectangle)
6、服务指南夹                          6. Service directory folder

B-前厅部                                   II. Front Office (3 items)
1、欢迎夹(宣传品套装夹)      1. Welcome folder (propaganda set folder)
2、大堂值班经理记事簿             2. Assistant Manager memo pad
3、大班台垫                              3.Executive table pad

C-餐饮部                                  III. Food & Beverages Department (5 items):
1、会议皮垫(A4)                  1. Leather pad for conference (A4)
2、咨客簿                                2. Guest consultation book
3、订厅簿(封面)                   3. Room reservation book (cover)
4、点菜夹                                4. Dishes order folder
5、收银夹                                5. Cashier folder  
 
五、管家部                              Housekeeping Department

1、免费擦鞋服务                      1. Complimentary shoes shining service
2、购物袋(手提袋)               2. Shopping bag (handbag)
3、干洗单                                3. Dry cleaning bag
4、湿洗单                                4. Laundry bag
5、便笺纸                                5. Note paper
6、宾客意见函                         6. Guest comments
7、信纸                                   7. Envelop
8、国际#5标准信封                 8. International standard envelop #5
9、国内#5标准信封                 9. Domestic standard envelop #5
10、服务指南内页(版式)     10. Service directory inner pages (format)
11、晚安卡                             11. Good night card
12、严禁烟火卡                      12. No smoking card
13、请速打扫牌                      13. Please make up the room
14、请收客衣牌                      14. Please collect my laundry
15、明信片                             15. Postcard
16、总经理欢迎卡                   16. General Manager welcome card
17、请勿打扰联系卡               17. Please do not disturb
18、保险箱使用说明书            18. Safe deposit box application instruction
19、失物招领登记表               19. Lost and found registration
20、宾客用品借用表               20. Guest articles on loan record
21、免费赠饮卡                      21. Complimentary drinking card
22、床单环保卡                      22. Environmental protection card of bed sheet
23、毛巾环保卡                      23. Environmental protection card of towel             
24、遗留物品登记表               24. Guest's property left behind registration
 
六、前厅部                            G. Front Office
 
1、留言单                              1. Message sheet
2、留言袋                              2. Message bag
3、团体锁匙袋                       3. Group keys bag
4、团队入住登记表                4. Group check-in registration
5、临时住宿登记表                5. Temporary check-in registration
6、保险箱开启记表                6. Safe deposit box access record
7、免费款待单                       7. Complimentary entertainment form
8、欢迎卡(套)                   8. Welcome card (cover)
9、门锁卡套                          9. Insert card of welcome card
10、门锁磁卡                       10. Magnetic card of door lock
11、房价表                          11. Room tariff
12、酒店名片(中/英)        12. Hotel business card
13、订房单                          13. Room reservation order
14、订房确订书                   14. Room reservation confirmation
15、免费赠饮券                   15. Complimentary drinking coupon 
16、更改通知单                   16. Change and amendment notice
17、订金收据                       17. Deposit receipt
18、现金退还凭单                18. Cash refund voucher
19、行李寄存牌                   19.Luggage storage tag
20、团体行李牌                   20. Group luggage tag
21、易碎物品                       21. Fragile articles, please handle with care
22、早餐券                          22. Breakfast coupon

七、中餐部                         I. Chinese Restaurant
 
1、大菜牌                           1. Menu (large) (cover/ inner pages format)
2、小菜牌                           2. Menu (small) (cover/ inner pages format)
3、酒水牌                           3. Beverages menu (cover/ inner pages format)
4、筷子套                           4. Chopsticks cover
5、牙签套                           5. Toothpicks cover
6、特别介绍卡(版式)       6. Special recommendation card
7、留座卡                           7. Seat reserved card
8、宴会请柬                        8. Banquet invitation
9、婚宴请柬                        9. Wedding banquet invitation
10、点心纸(单)             10. Dim sum sheet
11、特别推介                    11. Special recommendation
 
八、营销及市场推广部        M. Sales & Marketing Department (24 items):
 
1、酒店简介                       1. Brief introduction of the hotel (cover/ format)
2、酒店开业请柬                2. Hotel opening invitation
3、贵宾卡封套                   3. VIP card cover
4、贵宾金卡                      4. VIP gold card
5、宴会宣传单封面            5. Banquet leaflet cover
6、办公用信纸                   6. Official letterhead
7、贵宾卡宣传折页            7. VIP card propaganda foldout
8、信函范本                      8. Thanks letter of banquet
9、职员名片                      9. Staff business card
10、PPT模板                   10. PPT Templates


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